The 2024 China International Consumer Electronics Expo (CICE Expo) opened on the morning of October 18 at the Qingdao International Convention Center (Hongdao Pavilion). Vice Chairman of the 13th National People's Congress Standing Committee Ji Bingxuan was present during the opening ceremony to officially declare the expo open, accompanied by Deputy Director of the Provincial People's Congress and Party Secretary of the CPC Shandong Provincial Committee Yang Dongqi, as well as Party Chief of the CPC Qingdao Municipal Committee Zeng Zanrong.

Zeng Zanrong, on behalf of the CPC Qingdao Municipal Committee and the Qingdao Municipal People's Government, welcomed the guests in his address, emphasizing the tremendous focus that has been placed on leveraging consumption as a key driver of economic development efforts under the leadership of the CPC Central Committee, with Xi Jinping at its core. Policies such as trade-in programs for consumer goods have significantly boosted consumer confidence and created new opportunities for the growth of the consumer electronics industry. The city's strong industrial foundation, abundant innovation resources, and well-balanced supply-demand market have poised Qingdao as a major player in the sector. Zeng added that this expo would serve as an opportunity to deepen practical cooperation with various stakeholders in areas like industry alignment, technological innovation, talent exchange, and market expansion, ensuring the continued growth of the consumer electronics industry and a wider introduction of more green, smart, and high-quality products into homes.

Secretary-General of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME) Guo Kuilong delivered his speech. Following the opening ceremony, the attending guests toured the exhibition halls.

The 2024 CICE Expo, held from October 18 to 20, was themed "Green Pilot Digital Chain Future," with events featured across five themed exhibition areas: smart homes, new displays, artificial intelligence, digital living, and digital consumption. Over 300 domestic and international companies participated, showcasing the latest technologies, products, and trends in the consumer electronics sector.

Officials from the Ministry of Commerce and the Provincial Department of Commerce, along with Qingdao city leaders Wang Bo, Chang Hongjun, and Li Hongbing, were also in attendance during the opening ceremony.